British Vogue.

Project Overview

In 2024, KovalevFilm was commissioned to produce captivating content for British Vogue at Paris Fashion Week, focusing on actor Sebastian Croft’s experience at the Alexander McQueen show. The goal was to create a dynamic video that combined the essence of McQueen’s bold designs with Croft’s personal style, delivering visually striking content for Vogue’s audience.

The Brief

The project aimed to document the lead-up to the McQueen show and highlight Croft’s fashion choices in a ‘Hi Vogue’ Instagram reel. Filming took place over the course of a week, with the final video tailored for social media and delivered in just 3 days.

Scope and Deliverables

• Content: Social media-focused video

• Deliverable: An engaging Instagram reel showcasing the event buildup and Croft’s outfit

• Creative Direction: Authentic, visually impactful, and aligned with the fashion-forward nature of the event

• Timeline: Filmed over a week, with a 3-day turnaround for post-production

Approach

KovalevFilm adopted a flexible approach to capture the energy of Paris Fashion Week, focusing on Croft’s preparation for the McQueen show. The content was designed for social media, ensuring it was visually engaging and resonated with the target audience.

Production Process

• Planning: Collaborated closely with the client to align on vision and key moments to be featured.

• Filming: Handled in-house, capturing dynamic footage that emphasised the show’s preparation and Croft’s standout look.

• Editing: Rapid post-production, enhanced by precise sound design and colour grading to reflect Vogue’s aesthetic.

Results

The final video garnered over 1.1 million views and received excellent feedback from both Vogue’s audience and Croft’s fan base. The reel successfully captured the excitement around the McQueen show, reflecting the agile production approach and quick turnaround.

Key Achievements

• Timely Delivery: Final video produced and delivered within 3 days.

• Audience Engagement: Over 1.1 million views and highly positive feedback.

• Efficient Production: Streamlined processes allowed for agility and cost-effectiveness in a fast-paced environment.