CSquared Real Estate.

Project Overview

In 2024, Csquared, a Bath-based real estate company, merged with ETP to strengthen their market position and expand across the UK. KovalevFilm was tasked with creating a video to announce the merger, focusing on the vision of the founders and the significance of the partnership. The video was designed for LinkedIn and the company website to mark the beginning of this new chapter.

The Brief

Csquared and ETP wanted a professional video that captured the merger announcement and highlighted their shared goals for growth. Filmed over the course of one day, the aim was to showcase the leadership behind the companies and convey the future direction of the newly merged entity.

Scope and Deliverables

• Content: Video for LinkedIn and website

• Deliverable: A concise video featuring the founders, discussing the merger and their vision for expansion

• Creative Direction: Professional and forward-thinking, highlighting the strategic importance of the merger

• Timeline: Filmed in one day with a quick post-production turnaround

Approach

KovalevFilm selected a location that reflected the professional ethos of both companies, focusing on interviews with the founders as they shared their vision for the merger. The content emphasised the strategic impact of the partnership, tailored specifically for LinkedIn and website audiences.

Production Process

• Planning: Close collaboration with Csquared and ETP ensured clear messaging and a professional aesthetic. A suitable location was chosen to reflect the companies’ shared vision.

• Filming: Shot in one day, the focus was on interviews with the founders, highlighting the strategic goals of the merger and what it meant for their future.

• Post-Production: The video was edited quickly to meet tight deadlines, with an emphasis on delivering a sharp, professional product that could immediately be used on LinkedIn and the website.

Results

The video effectively communicated the significance of the merger, receiving positive engagement on LinkedIn and the website. It helped introduce the newly merged company and emphasised their commitment to growth across the UK.

Key Achievements

• Timely Delivery: Filmed and edited on schedule, ensuring the video was ready for the merger announcement.

• Positive Reception: The video received strong engagement, effectively communicating the merger’s significance.

• Strategic Messaging: Highlighted the leadership and future vision, positioning Csquared and ETP as key players in the real estate market.