University of Bath.

Project Overview

The University of Bath commissioned a film to highlight their new Knowledge Exchange project, aimed at fostering collaboration between academics and industry partners. KovalevFilm was tasked with producing a film that captured the essence of this initiative. The project was filmed over two days on site, focusing on how the Knowledge Exchange facilitates mutual benefit through shared research and development.

The Brief

The University of Bath sought a video to illustrate the impact and objectives of their Knowledge Exchange project. The film needed to focus on the initiative’s ability to connect academic research with industry applications, demonstrating its value through interviews with the founders and footage of the project in action.

Scope and Deliverables

• Content: A film for the University of Bath’s website and promotional materials.

• Deliverable: A video showcasing the Knowledge Exchange project, including interviews with the program founders and footage of collaborative activities.

• Creative Direction: Highlight the collaborative nature and benefits of the Knowledge Exchange initiative.

• Timeline: Filming and completion over two days on site.

Approach

KovalevFilm aimed to capture the core objectives and impact of the Knowledge Exchange project. The film focused on interviewing the founders to provide insights into the initiative’s goals and benefits, alongside footage of the project's activities to highlight its real-world applications.

Production Process

• Planning: Coordinated with the University of Bath to schedule interviews with the founders and filming of key activities. Due to the lack of available rooms, filming had to be precisely timed around ongoing lectures.

• Filming: Conducted a two-day shoot on site. The challenge of filming around active lecture schedules required careful coordination. Despite these constraints, we successfully captured interviews with the founders and various aspects of the Knowledge Exchange in action.

• Editing: Edited the footage to create a cohesive narrative that communicated the project’s purpose and impact, integrating insights from the interviews and highlights from the activities.

Results

The final video effectively conveyed the objectives and benefits of the Knowledge Exchange project. It provided a clear view of how the initiative supports collaboration between academia and industry, enhancing understanding and visibility for the University of Bath.

Key Achievements

• Timely Delivery: Captured detailed insights from the founders, showcasing their vision and the project's impact.

• Audience Engagement: Successfully navigated the challenge of filming around ongoing lectures and busy schedules, ensuring comprehensive coverage of the project.

• Efficient Production: Delivered an engaging film that clearly communicated the Knowledge Exchange project’s goals and successes, boosting its visibility and appeal.